TY  - BOOK
AU  - Coomber,Stephen
TI  - Branding: the fast track route to mastering brands and branding , …
SN  - 1-84112-410-9
PY  - 2002///
CY  - Oxford: 
PB  - Capstone Publ., 
KW  - Markenwesen
KW  - Marke
N1  - Literaturangaben
ER  -